YouTube Music Eras
Quietly, YouTube has become the leading music streaming platform and has collected over twenty years of user listening data.
Enter YouTube Music Eras: a personalized wrap-up built from decades of listening history on YouTube. “Eras” weaves together the story of a user’s music taste through the artists, genres, and phases that have defined their listening over time.
EXECUTIONS
Users will receive an Eras Recap, which is a visual snapshot of their entire music listening history
on YouTube.
on YouTube.
They'll also be given an Era that is specific to them and only them, based on listening habits.
Select recaps will be shared on the YouTube Music social accounts.
Select recaps will be shared on the YouTube Music social accounts.
YouTube Music Eras doesn't stop on social; it extends to the real world.
We will be utilizing AR technology to bring the artists and songs most popular with YouTube users to life.
We will be utilizing AR technology to bring the artists and songs most popular with YouTube users to life.
Visitors hover their phones to unlock front-row digital performances from their favourite artists.
Selections are determined based on
lifetime YouTube plays
and comments.
Selections are determined based on
lifetime YouTube plays
and comments.
CREDITS
ART & COPY: Chris Bolt & Peter Phillips
ART & COPY: Chris Bolt & Peter Phillips
