Challenge
Show why Swiffer cloths should be our target's go-to choice for quick cleans by highlighting their versatility.
Key Insight
Show why Swiffer cloths should be our target's go-to choice for quick cleans by highlighting their versatility.
Key Insight
In Gen Z’s digital world, everything happens at the touch of a button. Things are more immediate and last-minute than ever before.
Big Idea
Always In Your Corner (Closet)
Always In Your Corner (Closet)
OOH
Social Media
Activation
Credits
Copy: Chris Bolt
Art: Rachael Reid & Athen Go
Art: Rachael Reid & Athen Go