Swiffer

Always in Your Corner (Closet)

For Gen-Z, many things, including cleaning, happen at the last minute. “Always In Your Corner (Closet)” positions Swiffer as the cleaning sidekick that’s always there when life gets a little messy. Mom and Dad are making an impromptu visit? Your landlord suddenly needs unit access? Don’t worry, Swiffer’s in your corner. Or more accurately, your closet.