Get to By:
GET young, active individuals (20-30 year-olds)
TO make Swiffer cloths their go-to choice for quick cleans
BY spotlighting their versatility in use
Target:
Urban individuals aged 20-30 moving into their own spaces for the first time who have no brand loyalty when it comes to cleaning products.
The Key Insight:
In Gen Z’s digital world, everything happens at the touch of a button. Things are more immediate and last-minute than ever before.
The Big Idea:
"Swiffer's in your corner"
For when Gen-Z inevitably needs to do a last-minute clean-up, Swiffer will always be in their corner to pick up the mess. Or to be more accurate, in their closet.
For when Gen-Z inevitably needs to do a last-minute clean-up, Swiffer will always be in their corner to pick up the mess. Or to be more accurate, in their closet.
Tagline:
Always in your corner (closet)
OOH
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