Challenge
Smartphones stopped feeling smart when they all started feeling the same.
How do we frame using the Nothing Phone (3) as a cultural choice, rather than a tech purchase?
Key Insight Smartphones stopped feeling smart when they all started feeling the same.
Big Idea
Tap into Nothing
OOH
Social Media
PROMO VIDEO
EXPERIENTIAL
Tap Into Music
When people attend a concert, there will be an opportunity for attendees to sign up to use the Nothing Phone (3) throughout the duration of the concert. At the end of the show, they will return the phone, and the photos they took will be sent to them along with a discount on a Nothing Phone (3).
When people attend a concert, there will be an opportunity for attendees to sign up to use the Nothing Phone (3) throughout the duration of the concert. At the end of the show, they will return the phone, and the photos they took will be sent to them along with a discount on a Nothing Phone (3).
Credits
Copy: Chris Bolt
Art: Jody Hosang & Lucas Figiliuzzi
Art: Jody Hosang & Lucas Figiliuzzi