SPAM Your Plate
Young people are strapped for time, money, and frankly, motivation to cook. So meals often get thrown together with whatever’s around, creating the chaotic plates many call “struggle meals.” “Spam Your Plate” positions SPAM as the protein that takes the struggle out of last-minute meals — turning random plates into real meals.
EXECUTIONS
A food truck will travel through city streets, serving up Spam-infused favourites such as
Spam Musubi.
Spam Musubi.
Now that they have a taste for the type of dishes they can cook up with a can of Spam, it's their turn.
A QR code tells them where to get their Spam meal kit at participating Circle K locations. Where they'll learn how they can take part in the Spam Your Plate Challenge.
A QR code tells them where to get their Spam meal kit at participating Circle K locations. Where they'll learn how they can take part in the Spam Your Plate Challenge.
Once they have what they need, they can cook up fantastic new creations with Spam and share them on social media. We will highlight the standouts.
CREDITS
ART: Jody Hosang & Lucas Pelle
COPY: Chris Bolt
ART: Jody Hosang & Lucas Pelle
COPY: Chris Bolt
