CLIENT
Spam
CREDITS
Copy: Chris Bolt
Art: Jody Hosang & Lucas Figiliuzzi
Spam
CREDITS
Copy: Chris Bolt
Art: Jody Hosang & Lucas Figiliuzzi
Insight
When people are cooking with what they have, their meals feel chaotic and thrown together.
Big Idea
Spam is the difference between a struggle meal and a meal you can be proud of.
Spam your Plate
Spam is the difference between a struggle meal and a meal you can be proud of.
Spam your Plate
TV
Social Media
On social media, we are putting out the call: It's time to Spam Your Plate. We're encouraging our followers craft their own dishes with Spam and share their creations with us by tagging us on their platform of choice with #SpamYourPlate. Our favourites will be featured on the official Spam Instagram , Facebook and TikTok accounts.
Activation
The Spam Your Plate Experience
Many cultures around the world have recognized the amazing ingredient that Spam is, having created fantastic dishes such as Spam Musibi, Spam Kimbap and Spam Loco Moco. With this ingenuity as our guiding light we are coming to a food court near you with a one-day pop up with a menu that includes these favourites and more. With the Spam Your Plate Experience, diners will learn the kind of amazing dishes you can cook up when you Spam Your Plate.
Many cultures around the world have recognized the amazing ingredient that Spam is, having created fantastic dishes such as Spam Musibi, Spam Kimbap and Spam Loco Moco. With this ingenuity as our guiding light we are coming to a food court near you with a one-day pop up with a menu that includes these favourites and more. With the Spam Your Plate Experience, diners will learn the kind of amazing dishes you can cook up when you Spam Your Plate.
