TENSION
Hollywood is relying on an old, IP-led formula to guarantee box office success, but audiences are seeking something fresher, stranger,
and more original.
INSIGHT
and more original.
INSIGHT
Theatre-goers are tired of the same old thing.
They want to feel something new.
They want to feel something new.
THE BIG IDEA
Promote A24's summer slate by capitalizing on the outsider success of Backrooms by transforming its world into a surreal fragrance gallery.
Promote A24's summer slate by capitalizing on the outsider success of Backrooms by transforming its world into a surreal fragrance gallery.
CREDITS
ART: Lucas Pelle
COPY: Chris Bolt
