INSIGHT
Burnt-out individuals are tired of the rise-and-grind pace of city life,
but need to find an excuse to slow down.
but need to find an excuse to slow down.
BIG IDEA
When exhausted city dwellers visit PEI, they'll fall for the chance to slow down
and reconnect with nature and themselves.
Fall For Slow
and reconnect with nature and themselves.
Fall For Slow
OOH
SOCIAL
Instagram Reel
Credits
Art & Copy: Chris Bolt
Art & Copy: Chris Bolt