INSIGHT
Travelling World Cup fans gravitate towards moments of familiarity and comfort.
THE BIG IDEA
McDonald's fries are universal and a language everyone can understand.
Speak Fries
Travelling World Cup fans gravitate towards moments of familiarity and comfort.
THE BIG IDEA
McDonald's fries are universal and a language everyone can understand.
Speak Fries
Your Passport to Fries
It's simple. Show your passport, get a discount on McDonalds fries. No matter what language you speak at the World Cup, we all speak fries.
CREDITS
ART: Jody Hosang & Lucas Figiliuzzi
COPY: Chris Bolt & William French
ART: Jody Hosang & Lucas Figiliuzzi
COPY: Chris Bolt & William French
