TENSION
World Cup attendees need affordable food options when visiting host cities, which are few and far between.
INSIGHT
Travelling World Cup fans gravitate towards moments of familiarity
and comfort.
THE BIG IDEA
McDonald's fries are universal and a language everyone can understand.
Speak Fries
World Cup attendees need affordable food options when visiting host cities, which are few and far between.
INSIGHT
Travelling World Cup fans gravitate towards moments of familiarity
and comfort.
THE BIG IDEA
McDonald's fries are universal and a language everyone can understand.
Speak Fries
Your Passport to Fries
Many World Cup attendees are visiting host cities where they may not know the language, and after spending large sums on tickets, are looking for affordable food options.
Introducing Your Passport to Fries. It's simple. Show your passport, get a FREE order of McDonalds fries. McDonalds fries are universal. No matter what language you speak at the World Cup, we all speak fries.
Introducing Your Passport to Fries. It's simple. Show your passport, get a FREE order of McDonalds fries. McDonalds fries are universal. No matter what language you speak at the World Cup, we all speak fries.
CREDITS
ART: Jody Hosang & Lucas Figiliuzzi
COPY: Chris Bolt & William French
ART: Jody Hosang & Lucas Figiliuzzi
COPY: Chris Bolt & William French
