Insight
When travelling across the globe for the World Cup, fans navigating new cultures and languages gravitate towards little moments of familiarity and connection.
Big Idea
No matter where attendees are from, McDonald's fries are universal and a language everyone can understand.
Speak Fries
No matter where attendees are from, McDonald's fries are universal and a language everyone can understand.
Speak Fries
OOH
EXPERIENTIAL
Penalty Discount Zone:
During a World Cup match, if a player lands a penalty kick in a designated zone in the goal, it unlocks a discount for McDonald’s App users, and fans will have more fries to snack on during the next shot.
During a World Cup match, if a player lands a penalty kick in a designated zone in the goal, it unlocks a discount for McDonald’s App users, and fans will have more fries to snack on during the next shot.
CREDITS
Copy: Chris Bolt & William French
Art: Jody Hosang & Lucas Figiliuzzi
Copy: Chris Bolt & William French
Art: Jody Hosang & Lucas Figiliuzzi
