The Target: Working professionals, aged 30-50, who commute to work and travel regularly for work events. They view their commute and/or business trips as an opportunity for downtime in between the hectic moments of their lives. But when they're travelling, they constantly have that downtime interrupted and view listening to music and podcasts as a means to combat this.
Key Insight: Today, there are constant demands on ourattention. We’re seeking a break — a way to find calm and regain control over our lives.
The Big Idea: In a chaotic world, Bose enables customers to take control of the noise that gets through.
The Tagline: Control the Chaos
Print Execution
