The Context: Through my program in Advertising Copywriting at Humber College, I developed a print piece which I am proud to showcase in my portfolio.
The Target: Curious-minded young adults aged 18–35 who are burnt out by digital noise and are looking for something real, thoughtful, and challenging.
Get to By:
Get Canadians aged 18 - 35 seeking real, tangible experiences
Get Canadians aged 18 - 35 seeking real, tangible experiences
To visit the AGO
By positioning the AGO as a cultural hub for emotional, challenging, and critical thought
The Key Insight: Young people are embedded in a digital world that no longer provides the same level of engagement, and are actively seeking tangible experiences that captivate them.
The Main Message: The AGO offers something deeper than the endless scroll — a realconversation that challenges you, engages you, and inspires you.
The Main Message: The AGO offers something deeper than the endless scroll — a realconversation that challenges you, engages you, and inspires you.
The Tagline: The place you've been missing.
The Execution
